Creating fresh customer experiences
Digital |Customer Experience| Mobile applications
Creating a completely different banking experience was one of the key aims of "Up", Australia’s first fully cloud-hosted bank.
Up is a software application owned by "Up Money", a subsidiary of Bendigo Bank, and was one of the early neo bank offerings in Australia driving fresh thinking into a traditionally conservative industry.
With an aim to "simplify peoples’ lives and help them to create financial freedom through technology, innovation and creativity" as per Ferocia and Up Co-Founder, Dom Pym, the Up offering includes features such as:
'Easy As' - Join in minutes .. get ApplePay, GooglePay and SamsungPay ...
'Get on top of your spending' - including auto-spend categorisation, insights into your spending habits, track what you spend at specific brands and shops ...
'Pay Mates and Kill Bills' - Get paid to your personalised $Upname, "Life is a conversation" ...
'Bank smarter, not harder' - Hands full? Just ask Siri to move some money ...
As per Ferocia and the other Up Co-Founder, Grant Thomas, “In order to deliver a completely different banking experience, we needed to approach this with a completely different cultural play to the industry”.
Further details: up.com.au and Bendigo Bank Media Release 9 October 2018.