Creating fresh customer experiences

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Digital |Customer Experience| Mobile applications

Creating a completely different banking experience was one of the key aims of "Up", Australia’s first fully cloud-hosted bank.


Up is a software application owned by "Up Money", a subsidiary of Bendigo Bank, and was one of the early neo bank offerings in Australia driving fresh thinking into a traditionally conservative industry.


With an aim to "simplify peoples’ lives and help them to create financial freedom through technology, innovation and creativity" as per Ferocia and Up Co-Founder, Dom Pym, the Up offering includes features such as:


  • 'Easy As' - Join in minutes .. get ApplePay, GooglePay and SamsungPay ...

  • 'Get on top of your spending' - including auto-spend categorisation, insights into your spending habits, track what you spend at specific brands and shops ...

  • 'Pay Mates and Kill Bills' - Get paid to your personalised $Upname, "Life is a conversation" ...

  • 'Bank smarter, not harder' - Hands full? Just ask Siri to move some money ...


As per Ferocia and the other Up Co-Founder, Grant Thomas, “In order to deliver a completely different banking experience, we needed to approach this with a completely different cultural play to the industry”.

Further details: and Bendigo Bank Media Release 9 October 2018.

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